ShipsGo introduces a new pricing model to support its mission of being “one platform to all” in global container shipping. ShipsGo introduces a new pricing model to support its mission of being “one platform to all” in global container shipping. ShipsGo has a target market including major parties of global parties such as Beneficial Cargo Owners (BCO), Freight Forwarders and, Container Carriers. Considering the fact that small and medium-sized companies are dominant among BCOs and freight forwarders, ShipsGo allows its customers to buy tracking services by paying a minimum amount to the cost of 200 USD. 

ShipsGo’s “pay as you track” pricing model is based on 2 USD per shipment. Shipment may consist of one Master Bill of Lading (MBL) or one container number. Customers having this service can achieve the full visibility of their containers from port to the final delivery point with the limitless query. 

About Shipsgo

ShipsGo’s vision is to make people happy with the information. Since the beginning of our journey in the container transportation business, we have been trying to organize the shipping industry’s information and make it accessible universally. We have developed our two well-known products in the digital container transportation market; container tracking and route finder. These two products were developed for “visibility” in container transport. We provide information on the current position of containers and carriers’ route performances (transit time and reliability). We have reached 5,000 daily searches on our website from 100+ countries and plan to reach 30,000 daily searches worldwide.

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The company was founded in 1983, with the name of General Transport Espana. In 2003, the company was integrated into Transmec De Bortoli Group. The company is headquartered in Madrid and has branches in Barcelona and Granada. The Group offers a full range of international trade services: National and International Road Freight, Airfreight, Sea Freight, Cross Trade, Customs Brokerage, Warehousing, and Logistics services. Its team’s skills and steady commitment permit Transmec de Bortoli Group to provide customized services and international trade consulting.

Approach: Freight Forwarder

The company has been using ShipsGo services mainly in the “Sea Export Department” to give tracking services to the exporters for two years. In 2019, they plan to use those services in the “Import Department,” too. Before ShipsGo, tracking was not a standard service in the company. Tracking information was given only to the customers when they asked for it. For two years, the “Sea Export Department” has sent regular e-mails automatically (with the company logo) to all customers for notification of the position of the containers via the ShipsGo tracking module. Customers never see the brand of ShipsGo in the e-mails. ShipsGo acts as the outsourced tracking department of Bortoli Group.

The company gives the tracking service to its customers for free. The company’s strategy is to use it as a sales tool. “We offer our tracking service as a value-added tool to potential customers; we gain new customers due to this service,” says the Director of Transmec De Bortoli Group, Max Albella.

Working with ShipsGo changed the way of doing business. Before ShipsGo, the “Sea Export Department” never requested the Master Bill of Lading number information from the shipping lines. They used to work with container numbers. However, a Master of Bill of Lading number may represent many container numbers. ShipsGo charges to the company by shipment (a container or a Master of B/L). Now, the company pushes the shipping lines to get the Master B/L number and decreases the costs of tracking.

After Transmec De Bortoli Group Uses ShipsGo

The company offers a standard tracking service for its customers

The tracking tool is being used as a sales tool and increases sales.

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