A.P. Moller – Maersk has merged the West & Central Asia and Africa markets to integrate a new region called IMEA.
What Does Maersk’s IMEA Cover?
This combined region “IMEA” will cover the primary areas of the Indian subcontinent, the Middle East, and Africa, as well as several other markets, including India, Pakistan, United Arab Emirates (UAE), Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana, among others.
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Maersk IMEA Managing Director Richard Morgan stated that Maersk IMEA’s main goal is to create value for the supply chains of its customers. In order to meet customer expectations and have a flawless supply chain, it’s essential to evolve and organize according to the global trade’s changing needs, in the same way that most of Maersk’s customers are organized geographically. Morgan also stated that this unified region will not only let Maersk harvest synergy in these markets. But also pave the way to better serve customers with enhanced offerings and resilient solutions.